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Tag: marketing

Offering products 'for him' or 'for her' is risky business

SHARE YOUR SCIENCE: Only when consumers perceive a relevant biological difference between men and women, do they accept gendered marketing as legitimate.

How influencers pave the way for brands to reach potential customers

SHARE YOUR SCIENCE: Social media’s built-in functions of purchasing make it possible for influencers to give brands access to a loyal crowd of followers who trust them.

How to market food processed with new technologies

SHARE YOUR SCIENCE: Marketing researchers have developed a guide for food producers who sell products that have been processed using new technologies.

Cheaper diet soda weakened sales of sugary soda

People choose diet soda over soda with sugar more often if the price is lower and diet soda is the most accessible, according to a new study. Marketing professor says stores will keep putting products with the highest profit margins in the best locations.

Pictures of hosts may be decisive in Airbnb bookings

Photos of your rental or good feedback from customers are not enough to seal the deal on Airbnb. One of the most decisive factors for potential customers is a nice picture of the person who is renting out their place.

Eight strategies behind successful brands

Why do some brands become bestsellers while others bite the dust? Top brands manage to strike a chord in in the public or gratify our “internal snob”.

Social media savvy for the service industries

How can “boring” products generate customer engagement on social media?

From oil city to energy city

Oil city Stavanger is looking for a new label more suited to a post-petroleum era. The search for a new moniker is part of the south-western coastal city’s long history of identity shaping.